10 Reasons why you should Use Motion Graphics in your Content Marketing
We thought we would start with an example of a recent motion graphic we created…you don’t have to watch the entire 90 seconds; just enough to get a sense of what we are talking about.
It’s no secret that the use of motion graphics and video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web and it is now more important than ever to place motion design as a front-runner position in your content marketing plan.
Here are the top 10 reasons why motion graphics are a star player in the content marketing landscape and should be in your marketing plan, too.
10. Improved SEO
First off, utilizing motion graphics or video in your content marketing efforts will no doubt improve your SEO. In fact, according to Comscore, adding a video to your website can increase the chance of a front page Google result by 53 times.
9. Stronger Consumer Attention
Motion graphics or videos have been proven to demand more consumer attention than any other medium. And while we’re in the midst of what some might call a content-overload for consumers, capturing attention is particularly key.
“The attention economy is not growing, which means we have to grab the attention that someone else has today.” –Brent Leary, Co-Founder, CRM Essentials
8. Higher Engagement
We’ve heard over and over that visual content is the key to great engagement. Motion graphics are no exception. So when you’re considering what types of posts to schedule on social networks, on your website blog or even on your website, think motion: audiences are about 10 times more likely to engage, embed, share, and comment on motion graphics and video content than blogs or related social posts.
7. More Video-favoured Technology
With the increased consumption of video and the resulting rise in production, technologies are leaning more and more towards favouring the motion content marketer.
Consider Facebook’s addition of the auto-play for example. It’s hard to argue that a status update or link to an article demands as much attention as a video in your newsfeed.
6. Greater Optimisation Opportunities
How much of your latest blog post did readers consume? Did they re-read parts of it? Or come back to it later and read it again? Did they share it with friends? The truth is, it’s pretty hard to answer these questions on text-based content.
Motion graphics, on the other hand, have this feedback loop built in. Measure click-through rate, drop-off points, or number of times watched. You can even drill this down to an individual level.
It all boils down to this: the feedback loop for videos means you know what’s working and what’s not. Now to focus on more of the stuff that’s working!
5. Higher Retention Rates
65% of viewers watch more than ¾ of a video, which is more than we can say about text-based content. So, if you have a message to get across (and why wouldn’t you if you’re creating content?), motion graphics and video might be the way to go.
4. Better Email Click-Throughs
You slaved over that email copy for days and it contains important information for your customers! But does it resonate? Will it drive results? Will recipients even read it? Enter: motion graphics. The use of motion graphics (including video and animated gifs) in emails has been shown to double click-through rates. More effective emails? Yes please!
3. Rise in Accessibility
While creating a motion graphic used to take many months and many thousands of pounds, the production of great video content has become much more affordable in the last few years.
2. Stronger Emotional Connections
Video is the most powerful way to evoke emotions online. It’s King because it offers a slew of attributes above and beyond traditional content like tone of voice, face expressions, and music, to name a few.
Evoking emotion in marketing has been proven to positively impact consumer decision-making, even in B2B markets.
1. Increased Customer Conversions
The number one reason for using video in your content marketing plan? Motion graphics and video convert more customers. Simple, right? Recent research shows that 71% of marketers say video conversion rates outperform other marketing content. Need we say more?
That’s it: 10 reasons you simply can’t ignore motion graphics and video any longer (that’s if you have been ignoring them). Motion graphics and video have earned their keep; give them their fair share of consideration in your content marketing plan.