to help with your creative project
One of the most exciting things about infographics now is the various ways you can put them to work. While the long-form static versions still do their job, you can also experiment in other ways. We thought it would be useful just to outline a few. 1) Try different infographic formats: Infographics don’t have to be static. We’ve created short… View Article
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We thought we would start with an example of a recent motion graphic we created…you don’t have to watch the entire 90 seconds; just enough to get a sense of what we are talking about. It’s no secret that the use of motion graphics and video in content marketing is on the rise. And, it’s certainly not a tactic to… View Article
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What makes infographics so popular? Fundamentally, the answer is because many people are visual learners, or in other words, they interpret visual communication more quickly and efficiently than text. It also helps to know that Hubspot says that infographics are 30 times for likely to be read than a normal article. Larger companies will most likely turn to their creative team or agency to create infographics,… View Article
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Everyone wants to get from start to finish in the smoothest way and end up producing great infographic work, but sometimes that is easier said than done. We are huge supporters of collaborative working so we thought we would share some tips for collaboration. 1. Start with a Strong Briefing It may be obvious, but getting the brief right is… View Article
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With video on the rise, motion graphics are a more popular medium than ever. We think they are fantastic storytelling tools, but they are not all created equal. A truly compelling and effective motion graphic includes many important elements. 1. Start with a Strong Briefing It may be obvious, but getting the brief right is the fundamental start point for a great… View Article
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Do you really think your investment in infographic creation has only one return? We are great believers in recycling and there is absolutely no reason why this can’t apply to infographic design. There are many ways you can reincarnate your old infographic and get even greater value from your investment. Below are a few ideas for you. 1…. View Article
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The best infographics are created when a story comes first. In a completed piece, every data point, piece of copy and design element should support that story. This does not mean, however, that the story an individual or organisation wants to tell will intuitively translate to the infographic medium. Even in instances where all information and data exist on paper, the… View Article
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1. Explain the Purpose and the Audience Start your brief by describing the topic or concept of your infographic and the audience you’re trying to reach. This will help the designer understand what the infographic will be about, who it is intended for. It’s almost impossible to come up with a great design when the purpose of the project isn’t clear. 2…. View Article
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